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Privacy Policy

Energy Saving Lighting (UK)  Ltd trading as ESL, "we", "our", "us") respect the privacy rights of its online visitors ("you", "your", "yours") and recognise the importance of protecting the information collected about them. We have a comprehensive Privacy Policy that guides how we collect, store and use the information that you provide us with. The following information is provided by ESL to enable our online visitors to be fully informed of our Privacy Policies. By visiting you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions

This Privacy Policy does not apply to websites maintained by other companies or organisations to which we link. ESL is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organisations before submitting your details. 


1.  Personal Information

ESL is committed to protecting any personal information that you may provide to us.  In particular, we believe it is important for you to know how we treat information about you that we may receive from this website.  Please read this Privacy Policy, carefully as it explains what information ESL collects about you and how we use your information, including setting out the circumstances where we could provide it to third parties.  You should also read the separate Terms and Conditions applicable to our web site.

2.  Information

2.1 In general, you can visit this website without telling us who you are or revealing any information about yourself.  However, should you choose to take advantage of some of our services and or to buy any of our products, we will collect information about you and your computer during registration.  We need to hold personal information including your name, email address, phone numbers, home address, shipping and credit card billing address(es) so that we can process and fulfil your order. Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.  This information will assist us in delivering the services/products to you. Also:

2.2 We may use your email address to conduct analyses of user traffic, to help diagnose problems with our server, administer our website, or to enable selected third parties to provide us with information on the individuals/companies visiting our site.

2.3 We will use the information which we collect to help us to improve the usefulness and effectiveness of our website, and to personalise your experience on our website, to help you log on in future and to continue to the use our website.  By knowing your preferences we can deliver relevant information that meets your needs and ensures that your visit to our site is quick, easy and productive.

2.4 We may use your personal details obtained from you including your email address to respond to enquiries, or to communicate with you through post or email to notify you of new ranges, competitions or special offers. We will not use your email address for any purpose you do not approve.  Every subscription based e-mail you receive from us will contain simple instructions for removing yourself from the list or changing your profile.

3.   Accessing your information

3.1 If you want to access or update any of your personal information held by ESL, you can amend or update your profile on-line by using the ‘My Account’ button on the Menu bar.   Your personal information will be made available for review and change in the ‘My Account’ section. Only you or, upon your request, the Customer Services department, may access your personal data from the website using your password and User ID.  Information may be changed.  You can change or delete saved credit card details each time you make a purchase. You will also be able to delete saved credit card details by adding or editing a shipping/billing address. If you change your billing or shipping address while your order is still being processed, the order will be re-processed through customer finance check. If you prefer, you may contact us by email at and we will amend your personal details.


4. Sharing of Information with Third Parties

4.1 ESL may use your personal information for the processing of orders, payments and to provide you with a personalised shopping experience. We will also use your details to fulfil and deliver your orders and manage your account. Your personal information may also be checked with credit agencies to prevent fraud.  Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body. 

4.2 We may need to pass your personal information to third parties who help us to maintain, administer or develop our web site, if so, that information is only given to those third parties for that limited purpose.

4.3 From time to time, ESL may pass your details to selected third parties who will help us to provide you with the products and services available on our web site that might be of interest to you.  Such third parties will not use your personal information for any other purpose.
4.4 We may also use your data, or permit selected third parties to use your data, to provide you with information about products and services which may be of interest to you and we or they may contact you about these by post, or phone.

4.5 We may also use your personal information to send you marketing updates but only ever in accordance with your preferences (as detailed in the next section). 

4.6 We do collate statistical information about site traffic, sales and other commercial information which we may pass on to trusted third parties but these statistics do not include any information which can identify you personally. We see this as a value-added service helping you to find useful products or services. 

4.7 Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs. 

4.8 From time to time ESL may employ third party business partners to collect personal information on ESL's behalf. In such cases, these third parties will be subject to confidentiality agreements and instructed by ESL to comply fully with the ESL Privacy Policy. 

4.9 If you are an existing customer, we will only contact you by electronic means (e.g. email or sms) with information about products and services similar to those which were subject of a previous order from you.
4.10 If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

4.11 If you do not want us to use your personal data for marketing purposes or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the order form and displayed to you before placing the order.

4.12 If we do disclose personal information to third parties, we will only do so to third parties whom we are satisfied have measures to protect your personal information in a manner consistent with this Privacy Policy.

4.13 Flux reserves the right to access and disclose personal information to comply with applicable laws and lawful government requests, to operate its systems properly, or to protect itself or its users.

5. Your Consent

5.1 By utilising this web site you acknowledge and agree that:

5.1.1 in the course of registering and using our web site and any services/products offered via our web site, certain personal information about you will be captured electronically or otherwise and transmitted to ESL, and potentially to any third parties as set out in this Privacy Policy; and
5.1.2 we may transfer your personal information from one country to another for processing or use in accordance with this Privacy Policy.

5.2 By using our web site, you expressly agree to the collection and use of your personal information as set out above for the purposes set out in this Privacy Policy.

6. Security of collected information - How does ESL protect your information?

6.1 ESL respects the privacy of its customers and is committed to complying with all laws relating to the protection of personal data.

6.2 To prevent unauthorised access, we follow appropriate security procedures in the storage and disclosure of personal information which you have given to us.

6.3 Certain areas of our web site are password protected.  You can help to preserve your privacy by never sharing your password with anyone else.

6.4 Our order processing environment features several widely accepted and endorsed security methods to ensure that transactions, ordering and fulfilment are entirely safe and that all exchange of information remain confidential.  Credit cards details are processed through separate merchant services vendors.
6.5 At ESL we encrypt your credit card information to ensure your orders remain private and protected as they travel across the internet. We accept orders only from web browsers that permit communication through Secure Socket Layer (SSL) technology. This protects you from inadvertently place an order through an unsecured connection.

6.6 Your payment details are always held in an encrypted format. If you have any questions regarding our credit card security policies contact us on at


7. What are ‘Cookies’ and how do we use them?

7.1 Our web servers, as with many others, attempt to place a small data file (known as “cookie”) in order to expedite your navigation throughout the website or to enable you to return to a purchase if disconnected.
7.2 We may use cookies to store any personal information for any promotional or marketing purposes.
7.3 A cookie is a piece of information that is stored on your computer’s hard drive by your web browser.  The information stored will make your usage of our web site easier and faster because it allows you to use our web site without having to re-enter information on each visit.  Cookies also maintain the visitor’s identity while at our web site so you need only log in once.  Most browsers accept cookies automatically, but usually you can alter the settings of your browser to prevent automatic acceptance.
7.4 If you prefer not to accept cookies, you can set your browser to reject them or to alert you before one is placed. The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.

8. External Links

ESL’s website may contain links to other sites. We try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed of any third party’s websites.

9. Changes to Privacy Policy

We reserve the right to add to or change the terms of this Privacy Policy at our sole discretion, without prior notice to you. If we change this Privacy Policy, we will post the new Privacy Policy on our web site, and it will become effective from the time of posting to our web site.  Please visit our website on a regular basis to make sure you have read the latest version of our Privacy Policy and you understand what we do with your personal information.  Whenever possible, we will give you notice of any changes prior to their implementation.  Your continued use of our web site following the posting of changes to these terms means that you consent to those changes.

10. General

If you require further information about our Privacy Policy, please go to the help section of the web site where frequently asked questions (FAQ's) are answered, if you require more information please go to the Contact Us section of the web site and send an email to  Or write to: ESL, Atrium Court, The Ring, Bracknell, RG12 1BW

Energy Saving Lighting (ESL), a trading name of Smart Electronic Technologies Ltd © 2018